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Although just 300 entrants took part this year, Lamont is hoping to build the race back to its high point when more than a thousand riders would take part each year. Part of that strategy is landing new sponsors, which should be easier now that the 2005 event is part of the B.C. Cup Marathon Series and was showcased on Ride Guide.
Hosted with the assistance of Aloha Whistler, the Ride Guide camera crews followed the race from start to finish, and will feature the event in half hour show this fall.
Another part is building up the short course race, which attracted a wide range of riders, from beginners who werent up to the full 71 km to experienced cyclists with heavier bikes that prefer riding technical singletrack.
"From what Ive heard so far everybody loved it, and I think its going to be a real draw in the future," said Lamont. "Give it a few years and it could be bigger than the Cheakamus itself."