Fruv Freedomwear has been named Whistler’s ambassador for the Yoga Aid World Challenge, a two-hour yoga gathering to raise money for the Africa Yoga Project.
It’s a worldwide event on Sept. 9 that’s expected to attract up to 20,000 people in 20 countries with the aim of raising around $1 million to go towards building yoga projects in Kenya’s urban slums to encourage physical and mental good health, create jobs, and encourage leadership.
Yoga Aid started in 2006, but this is Fruv’s first year hosting. The event is free but donations for Africa Yoga are accepted.
Dave Halliwell, Fruv’s owner, said he hoped more than 100 people would join five local yoga teachers — Tina James, Christina Tottle, Erin Anderson, Julia McCabe and Devon Sockett — at the Woodlands Terrace at Fairmont Chateau Whistler from 10 a.m. until noon.
“They are yoga instructors from a bunch of different studios around Whistler,” Halliwell said.
“It’s a great opportunity for people to get some amazing instruction from five great instructors and do something that can really make difference.”
Information on the Africa Yoga Project will be available at the event.
“They send instructors over to Africa to teach yoga in those communities and also to train new instructors,” Halliwell said.
“It really brings the communities together and it gives people direction and something to do; in some of those communities there is nothing for people to do. It’s a very positive influence.”