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Whistler-Blackcomb also believes that the WSSF is a valuable event for the mountains and Whistler as a whole. According to Stuart Rempel, vice president of marketing and sales for Whistler-Blackcomb, "The Telus World Ski and Snowboard Festival is a true success story. Over the past seven years, the event has developed into an inseparable part of Whistler-Blackcombs spring skiing and riding scene, which has made this resort the place to be in April."
Festival staff are already working on enlisting sponsors for the 2002 WSSF, which will take place from April 12 to 21. A multi-channel advertising campaign is also being launched in target markets of Vancouver, Seattle, Calgary, Toronto and California.
The 2002 festival will be similar to previous events with a few notable changes and additions.
Snowboarding Championships heading to American resort
The Sims-sponsored World Snowboarding Championships an invitational contest with halfipipe, quarterpipe, slopestyle, jib park and big air events and a $250,000 U.S. prize purse is moving south this year to a location still to be announced. The Familie, an athlete-driven production company that also represents many of the top names in board sports, has signed on to produce the 2002 World Snowboarding Championships.
A similar event, the World Snowboarding Invitational, will be taking its place as part of the WSSF from April 12 to 14 showcasing a similar range of events.
Although organizers are still looking at the different options available, "we are absolutely going to include a big air in the village," says Perry. "Judging by the crowd and the feedback, thats definitely in the format."
A jam format contest will also take place in the Superpipe on Blackcomb, where competitors can take as many judged runs as they want in a given time period.
The popular Pro Photographer Search and Showdown will return again this year, and will be followed by a new Filmaker Showdown.
Other WSSF features include the World Snowmobiling Contest, which will be held April 17 and 18 in the village, demo days, skateboard and BMX demos, the all-night dance party, movie premiers, and the World Skiing Invitational April 19-21.
WSSF organizers are looking for strong community support for the festival to ensure that it is successful.
"From day one, the festival has always relied on feedback from athletes, photographers, and the industry to ensure that were listening to our audiences. The community is no different," says Perry. "Were inviting members of the community to provide input or suggestions about any aspect of the WSSF via the Feedback section on our Web site (www.wssf.com). Plus, the door to our office is always open."