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Women to showcase talents again at Ullr contest

Two weeks left to post online profile to be eligible to compete

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Female riders and skiers have just two weeks to post their online profile to be eligible to compete in the 2008 ultimate mountain woman contest — If Ullr Was A Girl.

Twelve ski and snowboard pros have already been invited to compete in April during the 2008 World Ski and Snowboard Festival but there’s room for four wildcard athletes. Up for grabs is a $25,000 purse and the recognition of being an all-round mountain woman both on and off the slopes.

“Four girls will win a seven day, six night trip to Whistler to compete with the pros and we want to see creativity, enthusiasm and proof that these girls rip and deserve to compete for $25,000,” said Michelle Leroux, a contest judge and the PR and communications manager of Whistler-Blackcomb.

To compete the female athletes must post an online profile at www.ifullrwasagirl.com. The wildcard spots will be selected by a panel of judges based on the athlete’s demonstrated passion for mountain life.

If selected the women will go on to take part in a host of mountain competitions including a slopestyle event, a big mountain event and a Superpipe event. There is also an arts and culture component away from the slopes called Ullr Unleashed.

“Whistler-Blackcomb saw the importance of this competition for women in the ski and snowboard industry and the entire team was thrilled to work on this event again,” said Meredith Armstrong, Whistler-Blackcomb’s brand marketing manager.

This year Whistler-Blackcomb has teamed up with Watermark, the producers of the Telus World Ski and Snowboard Festival. Watermark is donating half of the cash purse with Whistler-Blackcomb making up the remainder.

Origin Design + Communications is also contributing its marketing and communications expertise to ensure the competition and the athletes get the exposure they deserve.

“The teams behind this event, at Watermark, Origin and Whistler-Blackcomb are well stacked with passionate women who love living and riding in the mountains,” said the festival’s communications director Lisa Richardson. “So it’s exciting to be part of such a unique event that really encourages female talent.”

Last year more than 440 female skiers and snowboarders received tens of thousands of votes in the first If Ullr Was a Girl contest.

Fourteen pro and amateur athletes showcased their talents over four days in Whistler and in the end skier Grete Eliassen was crowned winner. She later donated her $25,000 cash prize to charity.

For more details on the contest go to www.ifullrwasagirl.com.

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