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Breton Murphy, spokesperson for Tourism Whistler, said the
partner organizations are very pleased with the progress the Festival Network
has made to date on their promised deliverables, especially now that they have
confirmed the line-up, and they are now moving forward to actively promote the
They hope the Whistler Music Festival will raise Whistler’s
profile during the summer months and help attract more visitors to the area.
“From what we’ve been hearing, they’ve been hearing some
positive response in terms of ticket sales,” Murphy said, adding that while
Tourism Whistler isn’t selling tickets to the festival itself they are offering
special accommodation packages that coincide with the event through
Murphy said the Whistler Music Festival will focus on the
baby boomer generation, which is a target market for the partner organizations,
while still offering acts that will appeal to a younger crowd as well.
Tickets are $67.50 per day or $120 for both days, but there
are special prices for locals, and Whistler-Blackcomb season pass and EDGE card
holders. Locals can snag a daily ticket for $57 or pay $100 for both days,
while Whistler Blackbomb pass and EDGE cardholders can get single-day passes
for $55 per day, or a weekend pass for $99.
Pemberton Festival is just one week later, from July 25
until July 27, and a three-day pass is up to $259.50.
But Sweet said they have deliberately tried to keep the
prices for the Whistler Music Festival low, especially for locals, so they can
enjoy both festivals if they choose. So far they haven’t heard any complaints.
“We’re offering a pretty good deal, especially for people within
the Whistler region,” he explained, “…We’re trying to build a concert for them,
and we’re hoping that they, in turn, realize that because we’re making it
affordable and we think we have a really good value for the dollar… there’s a
lot to see in your own backyard.”
They’re also offering volunteering options – people
can work two four-hour shifts, helping with things like information booths,
street teams, vendor setup, catering, and dressing room maintenance in exchange
for free tickets to the festival.
Locals also won’t have the additional expense of finding
accommodations or paying for camping, as the concert is within the Village.