By Alison Taylor
In less than five minutes it’s easy to see that 17-year-old Ben
Podborski is passionate about his community.
And after living almost his whole life in Whistler, Podborski
has a pretty good idea of what’s going on around town.
That’s why he was picked to be one of a handful of local teen
concierges at the Four Seasons Resort Whistler.
His job, in between going to school at Whistler Secondary and
ski racing with the Whistler Mountain Ski Club, is to help young guests decide
what to do when they’re here for a visit. And Podborski said there’s no
shortage of things to keep teens, tweens and kids entertained — the
arcade, the movie theatre, the ice rink, and the teen lounge at Millennium
Place, he said, just to name a few.
“There’s tons of things to do here,” he said. “All day, every
day, and even into then evening. It’s a lot of fun.”
Whether it’s the teen concierge program at the Four Seasons or
the new tube park at Whistler Blackcomb or the weekly winter carnival night on
the driving range, Whistler has a new focus as a resort this year. More than
ever before it’s family friendly.
That’s the way Tourism Whistler and other partners are actively
promoting the resort.
“Research tells us that…family specific marketing is a great
opportunity,” said Oliver Flaser, director of marketing for Tourism Whistler.
In December, running in conjunction with the opening of the
Whistler Blackcomb tube park, Tourism Whistler launched a campaign so kids
could ski, stay and tube for free. Flaser doesn’t have the exact numbers of how
many families with kids took them up on the offer but he said it was
successful. It not only drove home the message that the tube park was open,
which is a family activity, but also that families could get a deal, too.
“When you’re spending a few thousand dollars as a family to go
travel somewhere I think that it’s really important that people who are the
decision makers in the family feel as though it is accessible, not just
price-wise, but everything else (too),” said Flaser.
When Whistler Blackcomb’s tube park opened in December it was
an instant hit for people of all ages. It has become an activity that not only
young people can enjoy, but also the young at heart.