"Whats the fastest way to Whistler?" asks Whistler.com on its vacation booking Web site. An Indy car would do nicely.
At the Vancouver Indy last weekend, drivers Jimmy Vassar (1996 series champion) and Ryan Hunter-Reay (series rookie) of the "American Spirit", Team Johannson featured the Whistler.com logo on their cars.
The opportunity came from Team Johannson, which was looking for a good promotional partner in Vancouver. Whistler.com responded to their offer with a three-day radio contest for a trip for two to Whistler.
For Whistler.com, the promotion marked the release of a new marketing strategy on behalf of their Whistler vendors.
Stephan Johannson, team owner and an ex Formula One and CART driver, thanked Whistler.com for its involvement.