Whether you’re into hip hop, rock, punk, reggae, blues, or anything in between, you’re bound to find something to satisfy your musical cravings at this year’s TELUS World Ski & Snowboard Festival.
Lisa Richardson, communications director for the festival, says while the acts are definitely diverse, there is one common theme — they are all genres that resonate well with young people.
“If you look at what youth anthems have been through the ages, those are the genres that you’re looking at.”
The music also tends to be upbeat, with positive, conscientious messaging.
“It fits the general vibe of the festival in that it’s just life-affirming,” Richardson explained. “We live in the mountains because we’re drawn to certain principles of living life on the edge and living well, so the music definitely fits in with that.”
In terms of popularity, there’s also a broad spectrum of bands coming to perform at this year’s TWSSF, from the internationally renowned John Butler Trio to newer indie groups, like Elias.
Richardson adds that the festival has a history of snagging groups right before they get “big,” and points to groups like Metric, who were a bit obscure when they were first booked, but by the time they performed in Whistler, were really popular.
When organizers are looking for talent to play at the festival, they tend to draw their inspiration from the musical acts that play within the community continuously.
“Even when they end up having to play in the puking snow, like Sam Roberts last year… I think there’s a cache about playing Whistler and there’s a good vibe,” said Richardson. “People who have played before come back, which is nice — it’s affirming.”
The 10-day extravaganza of skiing, snowboarding, arts and culture is anchored by the country’s biggest free outdoor music festival at Skier’s Plaza, with performances starting at 2:30 p.m. each day, and more than 20 artists playing during the festival.
Here’s a basic rundown of what you can expect, each and every day:
Friday, April 11: The outdoor concert series kicks off in a big way with performances by the Juno-nominated ska-punk group, Ill Scarlett, and Vancouver-based rockers, Rally Car.
Saturday, April 12: Dose.ca presents DJ Lil’ Jaz. A veteran of the turntables, with over 12 years of experience under his belt, Jaz has toured with the likes of Nelly Furtado and K-OS, bringing a versatile style to stages everywhere. During the evening, Ravidrums remixes live on drums and percussion, for some seriously explosive results. And DJ Crooked takes a quick break from his spot at some of New York’s hottest clubs to entertain in the mountains of Whistler during the Big Air comp.