As the old saying goes, 'One man's trash is another man's unicorn cat.'
If you've had the chance to visit Whistler Blackcomb's popular Instagram account, Whistler Parks, in the last week, you may have noticed something slightly off, or, really awesome, depending on your personal opinion. That's because the man in charge of the account, writer Brian Finestone, is fed up with the trash being left behind by some users of the Nintendo Terrain Park, and, like so many other noble social activists before him, he decided he wasn't going to take it anymore.
Cue the unicorn cats.
"We were getting a little fed up with the amount of litter and trash in silly places in the park," Finestone said. "One of my guys took a photo of five bags of trash and posted it (on March 22), and as the day went on it irked me more and more that people just didn't have the respect for the park and mountains in general to carry out their own stuff."
Instead of your typical advisory politely asking park rats to hump out their own trash, Finestone took a different approach, declaring that he would continue posting image after image of horned felines in protest until people started cleaning up after themselves.
The million dollar question that you must all be asking then, is: Why caticorns, the cutest and most endearing of all mythical Internet creatures?
"It was sort of an inside joke around the home, and then my wife and son bought me a unicorn cat pin for my birthday," Finestone explained.
The parks guru took a photo of the button and used it as the first unicorn cat-themed post to the Instagram account. He then searched the far corners of the web to get his hands on all the caticorn material he could find.
"I actually have quite the archive of unicorn cat imagery that I can use now," he boasted.
Soon after, The Georgia Straight picked up the story, and it's since "gone bacterial," as Finestone put it, with tons of traffic being driven to the Parks account. He's also hoping it helps Whistler's park riders enjoy the lighter side of life a little bit more.
"A lot of people in the freestyle world take everything so seriously. They'll jump onto a rail and if they don't land the trick, they'll blurt out some sort of swear word, but you know what?" Finestone said. "What we're doing here is really just having fun, and if we keep it fun, keep our mountains clean and do our best for global warming, it'll continue to be fun because that's why we're here."
Consider yourselves warned.