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“There are so many visitors
there from all over the world, and so many different types of people coming
through that space,” he said.
Visitors can expect to see a
well-rounded selection of some of Lorence’s most powerful work from over the
past ten years.
“I’m not getting too specific
in one area, I’m sort of trying to hit all the spots – from the North
Shore to some of the more crazy stuff we’ve done in Utah, and then a little
collection of black and whites,” Lorence added.
Each piece will be
accompanied by a narrative so visitors can get the real story behind the shot.
The timing is appropriate,
too – the exhibition takes place during Kokanee Crankworx festival, an
event that sees biking enthusiasts from around the world flock to Whistler to
race and check out the talent.
“There should be a pretty
good group of people walking through the gallery, which is obviously great
exposure, as well, to people who don’t really know me or didn’t realize that I
was from this area,” he said.
Though he’s in the midst of
catalog season, Lorence will also be shooting in the area during Crankworx and
doing some work for Whistler-Blackcomb.
There are sure to be a lot of
talented, aspiring bikers in town, and Lorence hopes his photography will
inspire a new appreciation of the hard work and passion within the industry,
promote the natural surroundings that bikes to can take us to, and show how the
sport has evolved over time.
Lorence’s exhibition is set
to open at the Blake Jorgenson Gallery on Saturday, Aug. 2, the same evening
that the gallery hosts an opening reception for the Whistler Art Council’s