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The Olympics, online for everyone

Cultural Olympiad goes high-tech with CODE projects



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The films are already available on Bell Mobility's Olympic Channel and will be featured on Air Canada flights, on the Vancouver 2010 website and at Whistler Live! sites during the Games.

CODE Screen 2010 was launched in September. A new online exhibition of Canadian art has been added every two weeks.

"When you think of galleries, galleries are in six locations and you have to be at those six locations to see that art. So it was a way of taking a genre like the visual arts and putting it on a stage where many more people would be able to access it," she said.

CODE Live is a digital arts event that will run throughout the Games, featuring 40 art installations in three venues throughout the city and a few site-specific locations.

"These are pieces that people can actually activate with their cell phones, they can see where they are at that very moment, standing in the gallery space, in relation to where they are in the universe - it's all about having the audience essentially complete the art," Hull said.

She pointed to the Vectorial Elevation light show that will be installed along the shores of English Bay as an example.

"People anywhere in the world can go online, they can program how they'd like to see those lights positioned in the sky and send in their design and know that even though they're on the opposite side of the world to where the 2010 Games are taking place that there's a moment in the skies over Vancouver where their creative signature is going to be presented to everyone watching."

Finally, the CODE digital edition publishing unit will publish stories, highlights and podcasts from the Cultural Olympiad and CODE activities that can be accessed online through social networking sites.

Creating CODE has been a huge learning process for organizers as they consult with artists and curators to find out how art will work in this online forum.

"All of this is groundbreaking to the extent where exploring how the arts are conveyed online or in a digital space means that you really do need to think through what it's going to be like in that space," Hull said.

"...There isn't somebody who can give us the advice on how it worked last time, so we're always just looking at the space ahead of us and it's brand-spanking new; nobody's worked on that canvas, nobody's walked over that snowdrift."