With an abnormally high number of entrepreneurs in town seeking investors, Whistlerites usually have a reason to watch CBC's Dragons' Den.
This Wednesday, a national organization will help draw in a few eyeballs.
Seven skiers from the Canadian Freestyle Ski Association (CFSA), including Squamish resident Mike Riddle, will step into the den with a pitch from the organization.
The episode was taped last April and will see the light of day Wednesday night at 8 p.m. on CBC.
CFSA CEO Bruce Robinson, aerials skier Travis Gerrits and moguls skier Maxime Dufour-Lapointe will lead the pitch.
Mikael Kingsbury and Chloe and Justine Dufour-Lapointe, also moguls skiers and slopestyle skier Dara Howell also appear as part of the pitch.
Dragons' Den is currently in its ninth season after making its Canadian debut in 2006.