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Established in 2004, the Winds of
Change, a healthy communities joint-initiative formed in response to the
alcohol-related beating death of 15-year-old Ross Leo, will also be active in
helping to get the message out.
Councillor Jennie Helmer, a member of
the Winds of Change steering committee, sees the group as being a bridge
between both Pemberton and Mount Currie.
“Winds of Change is working with the joint councils to also
help get this message out. We can't make individual choices for our community
members but we can do our best to educate, enforce and persist in our belief
that an essential part of a healthy community is responsible driving,” says
The VOP councillor acknowledges that there will be definite challenges getting the message out.
“It appears that driving at high speeds and driving under the
influence is transcending genders and age groups. This makes a targeted message
more challenging, because it needs to get through to every single driver. The
message is simple ‘Speed and alcohol kills’. We have all heard this
at some point in our driving careers and it is time to take some ownership for
our actions. Every time we get behind the wheel, we should pledge to
acknowledge these words and then drive accordingly.
Councillor Helmer is disheartened by the rash of deaths this year.
“Pemberton is way too small a town to be hit with this number of speed/alcohol related deaths in such a short time,” she says. “Pretty much everyone has been affected to some degree by the recent tragedies and the burning question now is, ‘What are we going to do about it’?”