The threat of sitting naked on Cittas patio, the top people-watching spot in the village, decked out in nothing but an adult-sized diaper has stopped five Whistler guys from smoking over the past two weeks.
It hasnt been easy but embarrassment and shame can be a powerfully motivating factor.
The pact was sealed after weeks of half-hearted individual mumblings about quitting.
These guys were realistic enough to know they couldnt do it alone.
They considered putting money into a collective pot but that wasnt motivation enough.
At some desperate moment they knew they would actually consider hauling off a $1,000 smoke for that sweet, sweet fix.
The guys decided they needed another plan.
For weeks they mulled over ideas, working out the details through the haze of countless cigarettes.
They knew their time was drawing near.
Finally it was the Piques own Andrew Mitchell came up with the winning idea. Public humiliation was the only answer for these guys he said.
And so the plan was hatched.
The first one to cave gets to sit in the village in a diaper, with a pacifier to chew on.
I dont think they spat and shook hands or gave the Pinky Swear, but they made a pact based on the honour system.
And so, two weeks ago on a Sunday night they took their last puffs, inhaling deeply, mentally preparing themselves for the commitment ahead and shuddering at the ramifications of being the first one to cave in.
Day One was hard. One wanted a cigarette so badly it was making him physically sick.
Only 16 hours into the pact, two discussed sneaking off for a cigarette. After all, who would know?
But all of them managed to restrain themselves over the course of the first work week.
And then came the biggest test the first party, and several beers in the presence of other smokers.
It was then that the mind games began.
They goaded each other to step out onto the porch for a cigarette.
They attacked the weakest link. They cajoled. They teased.
There would be no shame and no pact if they all had a collective smoke they said. But, despite the pressure, they all held strong.
Some are doing a little better than others. Each have their good days and their not so good days.
Only a couple of days ago, after 10 days of going strong, one guy was driving to McKeevers with a singular purpose.