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Peak 2 Peak builds summer business

Trend looks set to continue

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Since the Peak2Peak gondola was installed almost three years ago, summer sightseeing business on the mountain has increased roughly 50 per cent - a trend that shows no signs of slowing down.

Even though summer has been slow to start in Whistler, early indications from Tourism Whistler are that room nights in June were up over last year. Bookings for the remainder of July are pacing 16 per cent ahead and August is pacing five per cent ahead of 2010.
Summer visitor numbers are on the rise, increasingly becoming a crucial piece of Whistler's tourism puzzle.
Summer accounts for 15 per cent of Whistler Blackcomb's year-round revenue.
While that doesn't seem like a large slice of the pie, it's "significant" said Chief Operating Officer Dave Brownlie.
"The summer business is very important for us," he added.
Brownlie explained that many resorts close for the summer, effectively losing money over those months until the snow begins to fall. At Whistler Blackcomb, summer business not only contributes to the year-round employment, it also is a contributor to its fixed cost structure - those costs that remain unchanged despite fluctuating business levels.
"It gives us a stability to the business."

 

 

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