Opinion » Maxed Out

Maxed Out

Goin’ somewhere?



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The reason you should hear for yourself what was said Monday evening is because it is a very clear statement of who we are, where we’re going and what our town is all about. If you don’t like what you hear, you should perhaps ask yourself whether this is the place for you or whether you might not be happier somewhere else.

What it comes down to is this: Whistler is about tourism. Period.

It’s not about you. At least not unless you buy into that organizing premise. It’s not about your need to follow the North American dream of cheaper is better. It’s not about having all of life’s amenities available in the town you live in. It’s not about small town or large town or urban lifestyle.

It’s about feeding the engine of tourism because if we don’t do that — and do it well — we run the risk of becoming a footnote in the annals of ski towns that made it big but couldn’t keep it up.

Buy in or cash out, boys and girls. The game’s afoot.