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Major changes Tourism Whistler has undertaken the past couple of years include shifts from traditional to social media, from brochures to digital content, from event production to event attraction and marketing support. With the challenges of weak U.S. and U.K. economies and exchange rates, we have invested more resources into opening up new markets such as China, India and Brazil; and into attracting more large meetings and incentive groups from North American and overseas markets. While we will not see immediate returns from our new investments, we must look to the long-term, as these efforts pay off over the next three to five years.
Whistler is an amazing destination, blessed with stunning natural assets and world-class infrastructure. We have experienced the highs of hosting the Winter Games, and the lows of the worst economic crisis in recent history. We are a community made up of bright and talented individuals, who were attracted to Whistler for the love of the mountains. Moving forward, we need to work together, focus our energies, collaborate on solutions and align our efforts. Only then will we succeed.
I will be hosting a number of upcoming Listening Sessions this month. I welcome those interested in participating to please contact our Senior Manager of Membership and Visitor Services, Chris Fudge at email@example.com . And Mr. Raepple, I would be pleased to discuss the above with you further, and any additional concerns you may have.
President and CEO Tourism Whistler
( Editor's note: Every effort is made to fact check letters to the editor. Pique regrets that Mr. Raepple's letter was published without a note clarifying some of the facts.)
What Public Transport?
Five times in the last seven days. That's how many times I have been sitting in a bus stop waiting for a bus that didn't show. I'm sick to death of paying for a service that is simply just not there.
The bus pass went up $10 a month, then a month later the (number) of buses (was reduced). It wouldn't be so bad if the buses that were scheduled actually showed up.