Show the world our nature
Whistler has an abundance, even an over abundance of natural scenic wonders to be enjoyed, but curiously we do not market and highlight these features and opportunities to visitors as much as do other scenic areas.
Many of the most scenic areas of the world take full advantage of their resources, while Whistler with equal, or better, scenic wonders does not show all that we have.
It is recognized that Whistler can use more winter and summer visitors. I believe there are markets we have not tapped into simply our scenic wonders that surround Whistler.
Since before Expo 86, I have been on a mission with my postcards, calendars, maps and work with Whistler's Advisory Parks Commission and the Whistler Forestry Committee to show Whistler's beauty to the world. For too long the photos and images used in marketing Whistler have been limited to a bit of the Whistler valley area of the municipality, ski slopes of Whistler and Blackcomb, Tourism Whistler member properties and mostly repeated locations in marketing efforts. My feeling is these things seem ordinary and common to many other resorts and simply do not come across as all that special or unique.
Current mountain marketing appeals to emotion with black & white photos of people with little or no scenery visible noting "Whistler. Always Real." This probably has its place but I believe we should also highlight the many marvels of nature around us.
Where is information on the marvels of nature that help make us real? Such as:
The wilderness of Cheakamus Lake from the shore and from 4,000 feet above on the Musical Bumps, one of Canada's most scenic accessible alpine trails with views of Cheakamus and Spearhead glaciers and Black Tusk;
Black Tusk meadows hard to match anywhere in the world;
Four of the most beautiful waterfalls in B.C.: Alexander Falls, Brandywine Falls, Shannon Falls and Nairn Falls;
The scenic Sea to Sky Highway along Howe Sound and Cheakamus Canyon, which should be as famous to the world by now as the Icefield Parkway in the Rockies, the Going to the Sun highway in Montana, the Trail Ridge Road in Colorado or the Big Sur highway in California;
Other scenic areas include Callaghan Lake Provincial Park, Soo River Valley, Wedgemont Lake & Glacier, The Chief and many more.
Think about it. What other places in the world have this collection of features? You certainly would not know it based on our current spate of marketing material.