Tourism Whistler appreciates the insights provided by Stephen Smysnuik in the "Pique'n Your Interest" column in the July 12, 2012 edition of Pique Newsmagazine.
Regarding the Canada Day long-weekend concerts, we agree with Mr. Smysnuik that the last-minute programming and promotion were not ideal.
Mr. Smysnuik addressed in his column the programming constraints due to the timing of the provincial funding, however, he fails to understand other constraints regarding the promotion of these concerts.
Due to contractual obligations, including a radius clause protecting regional venues where these performers were already booked, Tourism Whistler was prohibited from announcing the concert performers prior to June 25, and prohibited from naming them within any print advertising.
After the June 25 deadline, however, Tourism Whistler did in fact promote the Canada Day weekend concerts and activities through social media channels:
• 33 Tweets (with 12 specific concert mentions) through our Twitter account
• seven posts (with four specific concert mentions) on our Facebook Page
• Concerts were featured within Tourism Whistler's blog, The Whistler Insider, posted online June 25
• Tourism Whistler distributed a media release June 25 to radio, television, newspaper and magazine outlets, highlighting the concert lineup.
• An email promoting Canada Day long weekend activities was sent to B.C. consumers and was included in Tourism Whistlers' regional newsletter June 27
Prior to June 25, overall Canada Day activities were advertised in newspapers, radio and online channels locally and regionally, and while we were not specifically able to name the concerts, all advertising directed readers to the events landing page on www.whistler.com, where concert details were available.
All in, we recognize that the tight deadlines and narrow promotional channels we were required to work within were not ideal.
The Resort Municipality of Whistler, in collaboration with its resort stakeholders, is therefore working on solutions to improve this in years two and three. Long-term planning has been identified as a priority, and municipal council will consider a recommendation endorsed by the Festivals, Events & Animation (FE&A) Oversight Committee this week that outlines a request to invest RMI reserve funds in order to move up the planning cycle of the program.
Barrett FisherPresident & CEO,
A love story that gives back
Hundreds of people came streaming into Dusty's last week to celebrate a couple's love for each other and to help them give back to the community they have called home for so many years.
If you have been in Whistler for a while — you probably know Lil Goldsmid. She is often best known as Nana G. And she loves playing the grandmotherly role, in fact she is a natural at it. Lil volunteers at the local schools reading to young children, then spends a few days volunteering at the Food Bank each month catching up with old friends and making new ones. If you are meeting Lil for the first time, she will want to know your story — she cares about people, and she cares about Whistler. Of course Lil is no fool — 65 years ago she married Howard Goldsmid, another caring individual who insists on giving back as much as he can. Howard is the 90+ year old you might see out riding his bike — nothing slows him down. Together Lil and Howard make an amazing team.