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However, McInnes says they could use a little help breaking through on MuchMusic. Jazzberry recently received a government grant which meant being able to shoot a video with a budget for the first time. Lead vocalist Drew Stuart came up with the concept for the video to Free Beer.
"Its about how rock and roll saves you," laughs McInnes. "Free beer is kind of a metaphor live life, eat, drink, have fun because you dont know how long its gonna last."
The band previously put out two lower budget indie videos, but for the first time MuchWest did a full interview with Jazzberry Ram, including footage of the making of Free Beer. McInnes says the video is starting to get requests, but encourages everyone to go online at email@example.com to help boost the video into light rotation.
Its ironic that the band has finally managed to release a video for the album That Sound We Make , just as theyre beginning to think about heading back into the studio.
"Three out of the four of us have been writing like crazy for about the last two years since the last album. Weve learned so much just being on the road, and listening to so many different types of music, and spending so much time in the States with a different culture and it is a different culture than Canada and were pooling these songs together," McInnes says.
In the past, each song has largely been a collective effort.
"On this one though its gonna be tough. Each of us has somewhere between 10 and 15 songs were trying to push, which is also good because it makes it competitive and makes us want to write better songs to outdo the next guy."
The bands goal is to be in the studio by summer with their fourth CD released by fall, followed by a cross-country tour.
In the meantime, Whistler is the first stop on a two week ski hill tour through B.C. and Alberta.
"Basically a paid vacation the resort gigs are always a lot of fun," laughs McInnes. And perhaps a touch safer than flaming toilet paper.