News » Whistler

‘It’s time to attack’

Concerted, co-ordinated marketing campaigns to focus on Whistler value

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The need for strong value packages was driven home last winter when a January rainfall and warm spell melted the snow everywhere but the upper alpine.

"The (packages) we sold before the season kept the guests coming regardless of the weather – they came and they actually had a good time," Rempel said.

While Whistler businesses are working together more to create better value for guests, there is still more work to be done. Rempel says the first challenge is getting people here, but afterwards all of Whistler needs to work to ensure that they have a good experience, and leave with a good feeling.

"Part of that strategy is to extend co-operation between Tourism Whistler, Whistler-Blackcomb, major hotels, tour operators, etcetera," he said. "We’ve already started in a way, but we want to extend that into the resort.

"I would say that there is optimism in this resort, that we’re not just going to sit around and accept our fate based on the value of the dollar changing – we have the power and ability, collectively as a resort, to do something about it."

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