Fifty days and counting until 40,000 people descend on the Sea
to Sky corridor for three days of music and fun — the pressure is on.
But the people behind the scenes of the Pemberton Festival seem
to be chipping away at the massive laundry list of details to be nailed down
before the three-day event kicks off on Friday, July 25.
Organizers have just released a breakdown of performances for
each day of the festival, though they have yet to assign times to each act.
The first day features performances by Nine Inch Nails,
Interpol, Serj Tankian, Wolfmother, Metric and other bands. On Saturday, Tom
Petty and The Heartbreakers and The Tragically Hip take to the stage alongside
The Flaming Lips, My Morning Jacket, Sam Roberts Band and Black Mountain, to
name a few. Finally, to cap off the three-day festival, Coldplay and Jay Z,
Death Cab For Cutie, N.E.R.D., Vampire Weekend and Wintersleep perform on
On the DJ side of things, the Bacardi B-Live Stage will also be
packed for all three days, with Junkie XL, Booka Shade, Chromeo and Tommie
Sunshine warming the crowds up on Friday, followed by Dave Seaman, MSTRKRFT,
M.A.N.D.Y., and Kevin Shiu on Saturday, and The Crystal Method, DJ Shadow and
Cut Chemist, and Deadmau5 wrapping things up on Sunday.
They’ve also named the stages: the main stage has been dubbed
the Mount Currie and the secondary stage, the Lil’Wat.
Shane Bourbonnais, president of North American touring and
business development for Live Nation, explained that with Mount Currie right in
the backdrop, and the Lillooet (or Lil’Wat) River nearby, they were the obvious
choices for stage names.
“We didn’t want to name them the Coca Cola stage, or those
types of things, we wanted to name them after things in the area,” Bourbonnais
said, adding that the names are also meant to show respect to the First Nations
heritage in the area.
Now that the daily lineup has been released, organizers are
also putting a limited number of one-day passes up for sale, at a price of
“I’m not able to discount it because I’ve got such a limited
amount of them,” said Bourbonnais. “But what I want to do is I want to let the
locals buy them first, because it’s really a lot of the local businesses that
really reached out to me and said, ‘you know, the resort’s going to be full.
It’s going to be really hard to let my staff have the weekend off. Can you look
at doing a single day ticket?’”