Watching pro snowboarders hit the pipe or ride big mountain
can be a pretty awe-inspiring experience, but have you ever wondered what goes
on behind the scenes?
Well, now everyone will be able to see the hard work and
drama that unfolds during training and touring as part of Canada’s national
MTV released a one-hour television special, “Summer
Sessions,” earlier this month, profiling riders competing our own backyard to
become members of the Canadian National Snowboard team. But if you missed the
show, you’ll still have a chance to check it out, because MTV is turning the
concept into a 10-part television series, entitled “Over The Bolts.’
Don Young is executive producer of features for Canada’s
Olympic Broadcast Media Consortium, which includes Canadian broadcasters like
CTV and MTV.
The series is a collaborative effort between three organizations:
the Media Consortium, MTV and the Canadian Snowboard Federation (CSF). MTV
approached the Media Consortium to see if they would be interested in expanding
on “Summer Sessions” and creating a “multi-million dollar” series.
“They came to see me about three or four months ago and they
said, ‘look, we’re doing this ‘Summer Sessions,’ and we think there’s a bigger,
longer, sexier more dramatic story here,” Young said.
Young and his colleagues loved the concept, which sees crews
traveling with the athletes and coaches to see the preparation, and drama, that
happens between events.
“We have complete access to the team — the coaches,
the administration,” Young added. “The camera is going to go behind the scenes
when they decide who’s going to compete in which event — who makes it and
They also contacted the CSF to ensure they could give crews
the behind-the-scenes access necessary to produce the show. The CSF was happy
“They love it — they see this as an opportunity to get
unprecedented exposure and the audience levels that we’re anticipating for the
Games and the pre-Games coverage, its going to be like nothing ever before,”
Young speculates that hockey, figure skating and
snowboarding will be the three highlight sports of the Games, and believes that
“Over the Bolts” will definitely help boost the popularity of snowboarding.
“It’s a real commitment to the snowboarding team. It’s the
first time anything like this has been done on this scale, and we’re going to
have cameras travel around the world with the folks who are competing for
positions on the team for the next year.