Compiled by Allen Best
ASPEN, Colo. So, youve got a 3,000-square-foot condo on Manhattans Upper East Side that you youd like to unload for $6.1 million. Where would you advertise it?
Aspen at Christmas is a good bet. That was the conclusion of Pace Advertising in Manhattan, which paid The Aspen Times to insert a glossy, fold-out brochure into the newspaper for a condominium called One Beacon Court.
"Really, the marketing plan is to reach out to these customers where they work and play," explained Gregg Praetorius, the firms senior vice president. "Obviously, the demographics of Aspen at this time of the year fit the profile of a buyer at One Beacon Court."
Although most of the brochures were discarded in newspaper racks or even littered along the sidewalks, Praetorius said just one sale makes the gallons of gloss worthwhile. "If somebodys buying a $6 to $10 million apartment here in New York, one buyer makes it an unqualified success."
Plans submitted for major new ski area
REVELSTOKE, B.C. A report has been issued on what an engineer once predicted would be "one of the last great ski hills in the world to be developed." City officials in Revelstoke predict that the ski hill, Mt. Mackenzie, will be approved as early as June.
"If this thing goes ahead and Im very confident that it will there will be some big changes," Revelstoke Mayor Mark McKee told the Revelstoke Times Review. He described a friendly small town with a lifestyle envied by many.
"Weve always had a real friendly, small-town environment, and we hope we can maintain that as a community we instil a certain set of values in the people who visit us."
This isnt the first push for development of the ski hill into a major national and international destination resort, but none before have gone so far, says the Times Review. British Columbia Land and Water is charged with handling the lease, but the city government must approve the plans. The newspaper did not identify the proponent.
Vail Resorts CEO gaffe twitters local tongues
VAIL, Colo. Adam Aron, the CEO of Vail Resorts, was already losing badly in informal local popularity polls when he paid a visit to the local airport. It was crowded, and so the hurried Aron parked his car in a space reserved for the handicapped. The news spread rapidly after a tow truck was called to remove the offending vehicle.
Aron had already miffed many people when he received an $8 million bonus last fall. The bonus came about the same time that Vail Resorts reported losing money and health-care benefits for employees were pared. Some have spoken out to defend Arons job performance, although even they concede he blundered badly in this matter.