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Feeling the Push, the Pull

Matchstick gives viewers the best of both worlds with two film premiers



By Nicole Fitzgerald

What: Push

When: Thursday, Sept. 21, 7 p.m.

Where: Roundhouse Lodge

Tickets: $20

Looking for non-stop trick after trick from the world’s top big mountain skiers? Or do you want to watch what goes on behind the 90-foot cliff jumps, the lifestyle big mountain skiers live and the culture they experience in the exotic places they visit?

Matchstick Productions delivers two films this year catering to both tastes: one theatrical-version called Push where lifestyle joins the adrenaline-rush drops, the other called Pull where storytelling is dropped for non-stop action.

Push premiers Thursday, Sept. 21 at 9 p.m. at the Roundhouse Lodge on top of Whistler Mountain. Sweatshop Union will perform at the Push afterparty at 11:30 p.m. at the Garibaldi Lift Company (GLC). Pull premiers the following night Friday, Sept. 22 at 10 p.m. at Garfinkel’s.

“The theatrical version has a lot of storyline,” explained cinematographer Riley Poor. “It tells trip stories and gets more into the lifestyle and cultures of places traveled to. The other is athlete inspired where the athletes (edited) their own footage together… There are two kinds of people: those who want something to be entertaining all the way through and learn something. Other people just want to see the best ski action. We give people both.”

Matchstick first introduced this double whammy approach last year with The Hit List and The Hit List Remix . Riley says producing two films is easily done because the team always has more footage than they know what to do with. In addition to producing renowned ski films reorganized by the best names in the industry, the U.S.-based production house also shoots and produces a yearly television series, commercials, corporate videos and a mountain bike film in conjunction with Freeride from Nelson, B.C.