Imagine serving dinner to a crowd of 2,500 people, or lunch for
4,500. The mere thought of pulling off such a feat would widen most peoples’
eyes in sheer terror.
Well, Joshua Hendin has done it.
Hendin is the owner and operator of Treeline Catering, an
Ontario-based company that is soon expanding it’s reach to the Sea to Sky
region, opening an office in Squamish.
Hendin is also an ex-Whistlerite, living in the area for about
three years, and tending bar at Buffalo Bill’s and The Bearfoot Bistro during
his time here.
“Like many young people, I started out as a bartender… so
that’s how it started,” he explained. “Essentially, since I was 15 or 16, I’ve
been involved in the food service industry in one way or another.”
During spring season, when jobs had dried up a bit and things
were getting quiet around town, Hendin was offered the opportunity to become a
one-third owner in a catering company in southern Ontario, and he jumped at it.
“At that point, I was tired of being a broke ski bum — as
much as I miss it so much now,” he said with a laugh.
The business took off, and Hendin threw himself into the job.
He eventually sold out of that company and started his own, Treeline Events,
Treeline caters events as small as 50 people, but the company’s
specialty is large-scale functions, which Hendin considers to be groups of over
“One of Treeline’s very first events was one of the largest in
the country, and of course, I’m very proud of that,” he said, adding that a
staff of 130 served a group of 2,500 for a plated dinner at a private residence
in London, Ontario this past summer.
“It was one hell of an undertaking,” he admitted. “It was one
of the most intense events I’ve ever done.”
“One of?” Wow.
While many of Treeline’s clients are corporate, they also offer
their services for smaller functions and weddings.
But it was really while organizing and executing the
large-scale events that Hendin began to notice just how wasteful the catering
industry could be. He says that two of the main food suppliers in Canada tend
to overpackage their products, and have to transport their products
For example, when Treeline prepares its popular wild Pacific
salmon with spring onion and maple-ginger glaze for an event, they end up with
loads of thick, plastic wrapping from a case of individually quick frozen (IQF)
“By the time you’ve opened and prepared a case of salmon, which
I believe is roughly 20 to 30 pieces, you’re looking at a full garbage can of
waste,” he said. “It’s astonishing, really.”
So, Hendin decided to make sure that every choice that Treeline
Events makes is as kind to the environment as possible, without sacrificing the
quality of their product or the nature of the event as a whole. While he admits
that Treeline still has to draw on the big food suppliers when they have to,
they try and purchase products from local suppliers as much as possible to
minimize transportation and packaging. They use biodegradable soaps in their
kitchen, carefully sort the trash after their events, and offer alternative,
ecologically friendly products, like corn-based plates and cutlery, and wild
instead of farmed meats, to their clients.
Treeline Events will be launching their B.C. events and
operations in just a few weeks. For more information on the company, visit
A new environmental initiative has recently been added to the
menu of a local restaurant.
The Restaurant Green Zone program, which notifies patrons of
restaurants that recycle their used cooking and frying oils into biofuels, has
been adopted by The Mountain Club Restaurant and Lounge, though they haven’t
yet gotten to the point that their fryer oil is being recycled.
This province-wide program, which is supported by the British
Columbia Restaurant and Food Service Association (BCRFA), the British Columbia
Hotel Association (BCHA) and Alliance of Beverage Licensees (ABLE-BC), accepts
only non-hydrogenated oils from restaurants, which are then converted by Next
NRG BioSource in Port Coquitlam. In exchange, the restaurants are then paid per
litre, with the option of donating their payment to the Heart and Stroke
Foundation of British Columbia.
Ian McRae, manager of The Mountain Club, explained that they have already implemented pretty comprehensive recycling programs, and were already part of OceanWise and other environment initiatives, but they are still waiting to receive permission from their strata before they can send their oils for recycling.