1 800 read this A Los Angeles personal injury lawyer is delighted that his 1-800 number is prominently featured in an ad in the World Cup Program. The Diesel Jeans ad is a two-page, full-colour centre spread of folks wearing Diesel jeans in various stages of carnage following a car wreck. One of the well-clad corpses is clutching a briefcase with the number 1-800 Sue Them on it. The number is for the Law Offices of Richard Eisner, a personal injuries lawyer who has been practising for 12 years. Eisner says he was unaware his number was in the ad until a friend spotted it. He didn't give authorization for anyone to use the number, but he's not going to complain. "I hope the ad is very successful, it's free national advertising for me, actually, it's international if you saw it in Canada," he says.