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By Buying Nothing, Adbusters hopes to make us aware that we might be shopaholics, and to send a reminder to industry that consumers do have the power, should we choose to exercise it.
It's not just your post-graduate, anti-establishment types that are getting involved either. Last year Christian groups joined in, still mourning for the loss of the traditional day of rest to pressure from retailers for Sunday openings. Other faith groups, who see it as an excellent opportunity to bring families together, are also taking part.
You can find out more about Buy Nothing Day at www.adbusters.og .
While you're there, check out a short film about where terrorists really get their money, and preview a Buy Nothing Day commercial that AdBusters is attempting to get on television before Nov. 29.
If you buy into the whole philosophy, you might want to check out Buy Nothing Christmas at www.buynothingchristmas.org.