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Another company called BuzzMetrics scours chat rooms, blogs,
Facebook pages, MySpace pages, and just about everywhere else looking for
buzzwords. The goal is to figure out what people are excited about, and use
that information to tell companies what kind of marketing campaign they’ll
Another marketing strategy covered by Cracked is customized
ads. Instead of packaging televisions shows with commercials, the strategy
would allow cable companies to insert specific ads for products you can afford.
For example, in the same commercial break a low income family could get
commercials for macaroni and cheese and debt consolidation services, a middle
class family could get ads for vacation spots and group cell phone plans, and a
wealthy family could get ads for the new Mercedes and the local plastic surgery
centre. The program could even differentiate between male and female, single or
married, dog or cat.
Another way you could be burned is through the GPS technology
in your cell phone. Imagine walking by a burger chain that you visit
occasionally, and suddenly getting a text message offering two for one burgers.
There’s really not all that much you can do about this, because
none of it is illegal per se. The safest thing is to assume at all times that
someone is watching the websites you visit, the movies you rent, the television
shows you watch, and the products you buy on your credit card or using your
Then try to take everything with a grain of salt. The first
step to resisting marketing is to recognize marketing when you see it. Don’t
Bill Gates retires
Microsoft CEO Bill Gates officially stepped back from his lead
role in the company last week to concentrate his energies on donating billions
of dollars to charities and non-profits. It’s a classy way to end a career that
changed the world.
While not always popular and often accused of stealing ideas
from others, Microsoft rose to power in such a way that they made computing
affordable to the masses, focusing on creating an operating system and software
that worked with third-party computers instead of selling the hardware
themselves. As a result, about 95 per cent of the computers around the world