In the last few months Ive bought airline tickets, special bike pedals, and some new bike lights online. Ive also shopped online for countless other items I wanted to buy in regular stores, but wanted to compare prices and read reviews.
I do feel a little guilty buying online because of the impact on brick and mortar stores. I bought the airline tickets because the sale was only available to online buyers. I bought the bike pedals because they arent available in Canada outside of Quebec, and I couldnt get in contact with a Quebec dealer. I bought the bike lights at Mountain Equipment Co-op because they werent available in Whistler and I need them for this Thursdays WORCA Halloween ride.
But while I do try to buy locally whenever possible, the lure of online shopping is hard to resist. Its easy, sometimes cheaper (even with shipping costs) and the selection is impossible to beat.
Thats probably why, according to a new study by ACNeilsen, roughly 10 per cent of the worlds population, over 627 million people, are now online shopping. In some European countries, including Germany, Austria and the U.K., 95 per cent of people have made purchases online. In the U.S. that number is 89 per cent.
Books are the number one item purchased online, with about 212 million online shoppers buying books online.
In a tie for second with 135 million shoppers are plane reservations, and DVDs and video games are second.
Over 112 million people have paid for music downloads or CDs.
Over 106 million have purchased electronic items, including cameras.
Almost 98 million have bought computer hardware.
Over 86 million have made hotel or tour bookings.
While these numbers are impressive, the suggestion that online shoppers represent 10 per cent of the worlds population is a little bit superfluous considering that billions of people around the world, even people in affluent western countries, dont have credit cards, Internet access or any money to shop for books or DVDs.
Maybe ACNeilsen should undertake another study to determine what the Internet usage gap is between the rich and poor.
When 100 per cent of the worlds population has the resources to shop online, then Ill be impressed.
The Apple factor
Just what are they up to at Apple these days?
A better question might be, what arent they up to? In the last month weve seen the launch of a video iPod, the flash memory-based iPod Nano, new iMac G5s and Mac minis, new Power Mac G5s with dual-core processors, a new line of cheaper flatscreen monitors, and a professional photography program called Aperture. The iTunes music store has launched in Australia, and iTunes has been upgraded to include video.