Opinion » Cybernaut


Adbusters bust televisions



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Adbusters is also selling a product I think I’d like to have – a universal remote called the TV-B-Gone that you can use to turn off any television. It’s available for cost, about $10, and is small enough to attach to your keychain.

I wouldn’t recommend using this device in Tapley’s Pub when everybody is there specifically to watch a sporting event, but most bars keep their TVs on all night, even after people have stopped watching. Do yourself, and everyone in the place a favour by taking the initiative with a TV-B-Gone.

If the bar turns the television back on then you should probably leave it at that, but chances are good they’ll leave it off. I guarantee that the atmosphere, and the conversation, will improve almost immediately once television’s spell has been broken.

Heavy is the hand that holds the remote. So use it wisely.

Adobe buys Macromedia

In a way it’s a match made in heaven. Adobe Systems Inc., the company behind such publishing industry standards as Photoshop, Illustrators and InDesign, purchased Macromedia Inc., the maker of web publishing standards like Dreamweaver, Flash and Shockwave, for about $3.4 billion last week.

Although shareholders on both sides of the fence are probably turning somersaults, one does have to wonder what this newest conglomeration will mean to customers. There is some overlap in their product offerings, and different people have different preferences.

For example, some web designers prefer Adobe’s GoLive over Macromedia’s Dreamweaver for various reasons, although it would make sense to the company to ditch GoLive in favour of Dreamweaver.

Macromedia also makes several graphics programs specifically for web designers, including Fireworks, FreeHand and Flash – will Adobe continue to offer those programs, or will they be replaced by future versions of Adobe Photoshop?

The companies also offer competing video software, document management software and more. Which program stays and which program goes?

Nobody knows how it will all play out regarding the various product groups offered, although Adobe did say they wanted to combine Macromedia Flash, which is currently is use in about 98 per cent of web browsers, with its popular Acrobat PDF technology.

Whatever happens, it’s a safe bet that when the number of competitors decrease in a market, prices will increase. With luck Corel will stick around long enough to continue to give Adobe at least some token competition, and Apple will continue releasing its own competing software titles.