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"Ask and we'll obey," is the motto, no matter how wacky the request. For instance, "on an Alaska cruise a guest wanted to go by helicopter on to a glacier," Korkmaz tells me. "We arranged it. Then he asked for a butler to come to the glacier and serve him chilled champagne. We obliged." Another time a passenger wanted to swim with sharks in the South Pacific. Korkmaz set it up.

The butlers all come up through the ranks, mostly from wait staff. Korkmaz's career is typical. He joined Crystal in 1995 as an assistant waiter. His enthusiasm was soon noted and the company sent him to a school run by Ivor Spencer, one-time butler at Buckingham Palace and Windsor Castle. It's hard to imagine a better pedigree.