News » Whistler

Colorado resorts doing travel surveys


Colorado resorts, like their Canadian counterparts, are surveying skiers and boarders before re-assessing their marketing plans.

In the wake of the Sept. 11 terrorist attacks Colorado Ski Country USA, the umbrella organization that represents 24 ski areas in that state, has contracted two research firms to gauge public feeling about travel.

A company in Boulder, Colo. is doing an e-mail survey of 50,000 skiers and boarders regarding their winter vacation plans. The survey will include two follow-ups, in 30 days and in 60 days, to see if attitudes toward travel have changed.

A second marketing firm, based in Florida, has added questions specific to Colorado to a national survey currently underway.

Colorado Ski Country USA is spending about $25,000 on the surveys.

According to the Aspen Times, almost 80 per cent of the 1.3 million out-of-state visitors to Colorado each winter arrive by plane.

Meanwhile, the Banff/Lake Louise Tourism Bureau is participating in weekly conference calls with Tourism Whistler, Tourism Vancouver, Tourism Victoria and tourism bureaus in Calgary and Edmonton to compare notes and information.

Tourism offices across the country are awaiting results of a survey by the Canadian Tourism Commission on public attitudes towards travel.

Add a comment