News » Whistler

Business up during Crankworx – except for bike shops

by

comment

Page 3 of 3

"By these comments, this special event called Crankworx didn't necessarily drive any more business for anybody. It was the weather," Herron said.

"And they're all booking last minute. From an operational standpoint, whether you're a restaurant or any business that relies on tourism, it is difficult to staff."

Overall, hotels reported their occupancy rates during the week were relatively flat compared to last year, and only two hotels, including Herron's Four Seasons, reported increased room rates.

"If you are provide the same deals to people who were coming anyway, then you've discounted your rate to people who would have been here. You're making less revenue," Herron said.

Rob McSkimming, vice-president of business development at Whistler Blackcomb, said the nine-day Crankworx period was the busiest ever at the bike park. While exact figures aren't available yet, he guessed that it was also a record week for regular gondola and Peak 2 Peak ridership.

"Some of that would be Crankworx generated and some of it would be the resort as a whole," he said. "It was definitely super strong. Our retail rentals were super strong. The GLC definitely had one of their peak weeks of the whole year."

Warrick Hubbard of Ziptrek said they had a strong weekend, though he says it was probably more indicative of the weather than anything else. Although some of their zip-lines run parallel to the base of the bike park, and Crankworx spectators could watch Ziptrek customers glide above them, Hubbard didn't know whether that chance advertising brought in more customers.

The past week, he said, was on par with previous weeks so far this summer.

"It was pretty standard for us, to be honest," he said.

"With an event like Crankworx, it's so well run and promoted, it obviously brings bodies to Whistler. Whenever that's the case, you know, hopefully we'll grab a few of those people and they'll be enticed to go and zip. But it's hard to draw a direct correlation between those coming to Crankworx... and them coming to tour," he said.

 

 

Add a comment